Key Features:
Prime Theater District / Times Square Location:
- Situated on West 44th Street, one of the most iconic blocks in the Theater District — the epicenter of New York City’s entertainment industry, home to dozens of Broadway theaters, world-famous restaurants, and legendary attractions.
- Located between Sixth Avenue (Avenue of the Americas) and Broadway, placing your business at the absolute heart of Midtown’s entertainment, commercial, and tourist hub.
- Just steps from Times Square (42nd-47th Streets between Broadway and Seventh Avenue), one of the world’s most iconic destinations, attracting over 50 million visitors annually.
- Minutes from Broadway theaters including the Bernard B. Jacobs Theatre, Gerald Schoenfeld Theatre, Booth Theatre, Shubert Theatre, Majestic Theatre (home to The Phantom of the Opera), and dozens more — all within a 5-minute walk.
- Close to Rockefeller Center (49th-50th Streets between Fifth and Sixth Avenues), Radio City Music Hall, St. Patrick’s Cathedral, Bryant Park, and Fifth Avenue luxury shopping.
Massive Foot Traffic – 24/7 Entertainment Hub:
- The Theater District attracts over 15 million theatergoers annually, with consistent foot traffic spikes before and after Broadway shows (matinee and evening performances).
- Times Square draws over 50 million visitors annually — making this one of the most heavily trafficked pedestrian locations in the world.
- West 44th Street (between Sixth Avenue and Broadway) is a particularly high-traffic block, with constant pedestrian flow from theatergoers, tourists, office workers, and hotel guests.
- Strong daytime foot traffic from office workers and commuters, plus exceptionally strong evening and weekend traffic from theatergoers, tourists, diners, and entertainment seekers.
Expansive & Flexible Retail Layout:
- 2,926 SF of generous retail space — ideal for a full-service restaurant, entertainment venue, experiential retail concept, fitness center, art gallery, or showroom.
- Attractive storefront with excellent street-level visibility on West 44th Street, a high-traffic corridor with constant pedestrian and vehicular flow.
- High ceilings and open floor plan with minimal columns, allowing for easy customization to fit various business needs — from dining room layouts and stage setups to fitness equipment and art displays.
- Large windows providing abundant natural light and prime window display opportunities facing West 44th Street’s steady foot traffic.
- Potential for back-of-house space, kitchen, storage, office areas, or basement expansion depending on configuration.
- At $17.09 per square foot, this represents solid value for retail space in this prime Theater District location.
Excellent Transit Access – Unbeatable:
- Moments from Times Square – 42nd Street subway station (1, 2, 3, N, Q, R, W, S, 7) , one of Manhattan’s busiest and most convenient transit hubs.
- Close to 42nd Street – Bryant Park station (B, D, F, M) , 49th Street station (N, Q, R, W) , and 50th Street station (1) .
- Short walk to Grand Central Terminal (4, 5, 6, 7, S) and Penn Station (1, 2, 3, A, C, E) , providing LIRR, NJ Transit, and Amtrak connections.
- Multiple bus routes serve Sixth Avenue, Broadway, and 42nd Street (M1, M2, M3, M4, M5, M7, M42, M50, M55, M104, Q32).
- Unbeatable commuter convenience for employees and customers from all five boroughs, New Jersey, Long Island, Westchester, Connecticut, and beyond.
Diverse, High-Traffic Customer Base:
- Theatergoers — millions of annual visitors to Broadway shows, creating consistent demand for pre- and post-theater dining, drinks, and entertainment.
- Tourists — millions of annual visitors to Times Square, Rockefeller Center, and surrounding attractions.
- Office workers — thousands of professionals employed in nearby Midtown office towers.
- Hotel guests — dozens of hotels in the area (including the Marriott Marquis, The Iroquois, The Algonquin, and many more) generate constant pedestrian traffic.
- Local residents — growing residential population of Midtown and Hell’s Kitchen.
- Ideal for businesses such as:
- Full-service restaurant or bar (pre-/post-theater dining)
- Entertainment venue or comedy club
- Experiential retail or brand flagship
- Fitness center (gym, yoga, cycling)
- Art gallery or exhibition space
- Showroom or design studio
- Event space or private party venue
- Specialty food market or gourmet delicatessen
Highlights:
✔ 2,926 SF of prime retail space in the Theater District / Times Square
✔ $50,000/month — solid value at $17.09 per square foot
✔ Attractive storefront with excellent visibility on West 44th Street
✔ Steps from Broadway theaters and Times Square (50+ million annual visitors)
✔ Steps from Rockefeller Center, Bryant Park, and Fifth Avenue luxury shopping
✔ High ceilings and open floor plan — ideal for restaurant, entertainment, or experiential retail
✔ Massive, diverse foot traffic — theatergoers, tourists, office workers, and hotel guests
✔ Unbeatable transit access — 1, 2, 3, N, Q, R, W, S, 7, B, D, F, M, 4, 5, 6, A, C, E trains, Grand Central, Penn Station
Conclusion:
123 W 44th Street offers an exceptional opportunity for restaurateurs, entertainment operators, and retailers seeking prime, high-visibility retail space in the heart of the Theater District — one of the most iconic, heavily trafficked, and vibrant entertainment destinations in the world. With 2,926 SF of flexible, high-ceiling space, a prime West 44th Street location steps from Broadway theaters and Times Square, and access to a massive, diverse, high-spending customer base of theatergoers, tourists, office workers, and hotel guests, this property is perfect for full-service restaurants, entertainment venues, experiential retail concepts, fitness centers, or art galleries looking to thrive in the epicenter of New York City’s entertainment industry — all at a solid value of just over $17 per square foot.
Contact us today to schedule a private tour and secure this premier Theater District retail space!
