Retail

Prime Retail Space on West 44th Street – 123 W 44th St, Theater District / Times Square

Address: 123 W 44th Street, New York, NY, 10036
Price: $50,000/month
Square Feet: 2,926 SF
Type: Retail Space

Property Overview:

Located on West 44th Street in the heart of the Theater District — one of Manhattan’s most iconic, vibrant, and heavily trafficked neighborhoods — 123 W 44th Street offers 2,926 SF of prime retail space at a competitive price point. Ideal for restaurants, entertainment venues, experiential retail, fitness centers, art galleries, showrooms, or service-based businesses. Situated between Sixth Avenue and Broadway, this space benefits from proximity to Broadway theaters, Times Square, Rockefeller Center, and some of the city’s best dining, shopping, and transit.

Key Features:

Prime Theater District / Times Square Location:

• Situated on West 44th Street, one of the most iconic blocks in the Theater District — the epicenter of New York City’s entertainment industry, home to dozens of Broadway theaters, world-famous restaurants, and legendary attractions.
• Located between Sixth Avenue (Avenue of the Americas) and Broadway, placing your business at the absolute heart of Midtown’s entertainment, commercial, and tourist hub.
• Just steps from Times Square (42nd-47th Streets between Broadway and Seventh Avenue), one of the world’s most iconic destinations, attracting over 50 million visitors annually.
• Minutes from Broadway theaters including the Bernard B. Jacobs Theatre, Gerald Schoenfeld Theatre, Booth Theatre, Shubert Theatre, Majestic Theatre (home to The Phantom of the Opera), and dozens more — all within a 5-minute walk.
• Close to Rockefeller Center (49th-50th Streets between Fifth and Sixth Avenues), Radio City Music Hall, St. Patrick’s Cathedral, Bryant Park, and Fifth Avenue luxury shopping.

Massive Foot Traffic – 24/7 Entertainment Hub:

• The Theater District attracts over 15 million theatergoers annually, with consistent foot traffic spikes before and after Broadway shows (matinee and evening performances).
• Times Square draws over 50 million visitors annually — making this one of the most heavily trafficked pedestrian locations in the world.
• West 44th Street (between Sixth Avenue and Broadway) is a particularly high-traffic block, with constant pedestrian flow from theatergoers, tourists, office workers, and hotel guests.
• Strong daytime foot traffic from office workers and commuters, plus exceptionally strong evening and weekend traffic from theatergoers, tourists, diners, and entertainment seekers.

Expansive & Flexible Retail Layout:

• 2,926 SF of generous retail space — ideal for a full-service restaurant, entertainment venue, experiential retail concept, fitness center, art gallery, or showroom.
• Attractive storefront with excellent street-level visibility on West 44th Street, a high-traffic corridor with constant pedestrian and vehicular flow.
• High ceilings and open floor plan with minimal columns, allowing for easy customization to fit various business needs — from dining room layouts and stage setups to fitness equipment and art displays.
• Large windows providing abundant natural light and prime window display opportunities facing West 44th Street’s steady foot traffic.
• Potential for back-of-house space, kitchen, storage, office areas, or basement expansion depending on configuration.
• At $17.09 per square foot, this represents solid value for retail space in this prime Theater District location.

Excellent Transit Access – Unbeatable:

• Moments from Times Square – 42nd Street subway station (1, 2, 3, N, Q, R, W, S, 7) , one of Manhattan’s busiest and most convenient transit hubs.
• Close to 42nd Street – Bryant Park station (B, D, F, M) , 49th Street station (N, Q, R, W) , and 50th Street station (1) .
• Short walk to Grand Central Terminal (4, 5, 6, 7, S) and Penn Station (1, 2, 3, A, C, E) , providing LIRR, NJ Transit, and Amtrak connections.
• Multiple bus routes serve Sixth Avenue, Broadway, and 42nd Street (M1, M2, M3, M4, M5, M7, M42, M50, M55, M104, Q32).
• Unbeatable commuter convenience for employees and customers from all five boroughs, New Jersey, Long Island, Westchester, Connecticut, and beyond.

Diverse, High-Traffic Customer Base:

• Theatergoers — millions of annual visitors to Broadway shows, creating consistent demand for pre- and post-theater dining, drinks, and entertainment.
• Tourists — millions of annual visitors to Times Square, Rockefeller Center, and surrounding attractions.
• Office workers — thousands of professionals employed in nearby Midtown office towers.
• Hotel guests — dozens of hotels in the area (including the Marriott Marquis, The Iroquois, The Algonquin, and many more) generate constant pedestrian traffic.
• Local residents — growing residential population of Midtown and Hell’s Kitchen.
• Ideal for businesses such as:
• Full-service restaurant or bar (pre-/post-theater dining)
• Entertainment venue or comedy club
• Experiential retail or brand flagship
• Fitness center (gym, yoga, cycling)
• Art gallery or exhibition space
• Showroom or design studio
• Event space or private party venue
• Specialty food market or gourmet delicatessen

Highlights:
✔ 2,926 SF of prime retail space in the Theater District / Times Square
✔ $50,000/month — solid value at $17.09 per square foot
✔ Attractive storefront with excellent visibility on West 44th Street
✔ Steps from Broadway theaters and Times Square (50+ million annual visitors)
✔ Steps from Rockefeller Center, Bryant Park, and Fifth Avenue luxury shopping
✔ High ceilings and open floor plan — ideal for restaurant, entertainment, or experiential retail
✔ Massive, diverse foot traffic — theatergoers, tourists, office workers, and hotel guests
✔ Unbeatable transit access — 1, 2, 3, N, Q, R, W, S, 7, B, D, F, M, 4, 5, 6, A, C, E trains, Grand Central, Penn Station

Conclusion:

123 W 44th Street offers an exceptional opportunity for restaurateurs, entertainment operators, and retailers seeking prime, high-visibility retail space in the heart of the Theater District — one of the most iconic, heavily trafficked, and vibrant entertainment destinations in the world. With 2,926 SF of flexible, high-ceiling space, a prime West 44th Street location steps from Broadway theaters and Times Square, and access to a massive, diverse, high-spending customer base of theatergoers, tourists, office workers, and hotel guests, this property is perfect for full-service restaurants, entertainment venues, experiential retail concepts, fitness centers, or art galleries looking to thrive in the epicenter of New York City’s entertainment industry — all at a solid value of just over $17 per square foot.

Contact us today to schedule a private tour and secure this premier Theater District retail space!