The housing market is always shifting, and understanding where demand is heating up—or cooling down—can give buyers and sellers a strategic edge. Despite high mortgage rates, the market appears to be overcoming its “sticker shock.” Sellers are stepping back in, often as buyers themselves, signaling a broader recovery in confidence. But which markets are seeing the strongest demand, and where can buyers find the best deals?
By analyzing data from Realtor.com, I’ve pinpointed the markets making the biggest waves—whether they’re scorching hot or delightfully cool. Let’s dive into the details.
Markets with fast-moving homes, measured by days on market (DOM), provide a clear picture of where demand is surging. Unsurprisingly, many of these markets are clustered in the Northeast.
The markets experiencing the fastest DOM drops include:
The Northeast, Midwest, and pockets of the Southwest are particularly hot right now. Low inventory levels in these areas are fueling competition and driving up demand.
Realtor.com’s “Hotness Score”
In addition to DOM, Realtor.com uses its proprietary “hotness score” to measure demand. This score combines two key factors: the number of people viewing properties online and how quickly homes sell. Unsurprisingly, markets in the Northeast dominate the rankings, echoing the trends seen in DOM data.
For sellers, this is great news. For buyers? Maybe not so much—especially if you’re eyeing homes in these high-demand regions.
Where It’s Cool: Buyer’s Markets to Watch
If you’re looking for a market where buyers have the upper hand, turn your attention southward. The South is home to the country’s “coolest” markets, defined by longer DOM and fewer online views.
Top Buyer’s Markets (Highest DOM):
While these “cool” markets present opportunities, not all of them have strong fundamentals. To find hidden gems, I dug deeper into job growth, household growth, and income trends.
Cold Markets, Strong Fundamentals
Combining data from the U.S. Census and Bureau of Labor Statistics, I filtered for cooler markets with solid growth metrics and removed those with oversupplied inventories. The result? A shortlist of buyer’s markets with great long-term potential.
Among these, Bowling Green, KY, stands out. Its proximity to Nashville (just 1.5 hours away) makes it an attractive option for those who want a balance between small-town charm and big-city access. Another strong contender? Oklahoma City, OK, which offers urban amenities and solid growth prospects.
Final Thoughts
Whether you’re buying or selling, understanding the dynamics of hot and cold markets is crucial. For sellers, the Northeast and Midwest are promising arenas. Buyers, on the other hand, may find better deals in Southern markets with long DOMs and strong fundamentals.
No matter where you’re investing, knowing where the market stands can help you make smarter decisions. So, whether you’re chasing the heat or savoring the cool, the opportunities are out there—if you know where to look.
In the previous post: “Is Now a Better Time to Invest in Real Estate Debt or Equity?“
It seems like the housing market might be showing signs of life. According to a recent report from Redfin, pending home sales in early October have seen their largest year-over-year rise since 2021, with a 2% increase in the four weeks ending October 6.
This news is likely to be welcomed by real estate investors who have felt the market has offered limited opportunities over the past few years. However, it’s important to take a cautious approach—one promising statistic doesn’t necessarily indicate a broader trend.
Let’s explore the different factors at play.
Interest Rate Reductions: A Critical Factor or a Red Herring?
The Redfin report links the surge in pending sales to the Federal Reserve’s much-anticipated rate cut announcement in mid-September. According to Redfin, this announcement prompted buyers to re-enter the market in late September, despite mortgage rates having already been falling for weeks before the cut.
This psychological boost is crucial. Although buyers were aware of the falling rates beforehand, many seemed to be waiting for a formal signal to act. This could be attributed to a lingering fixation on the ultra-low rates of 3% to 4% that buyers enjoyed before 2022.
Any rate cut announcement serves as a nudge for prospective buyers, making them feel that now might be the right time to purchase, even if mortgage rates had been decreasing already. In an unstable mortgage market, such announcements hold significant influence.
However, mortgage rates are just one piece of the puzzle when analyzing housing market performance. As noted by Investopedia, the real estate market is driven by four primary factors: interest rates, demographics, economic conditions, and government policies.
Demographics: Shaping the Market
During the pandemic, demographic shifts had a profound effect on U.S. real estate, with major population movements like the Sunbelt migration fueling booms in cities such as Phoenix and Austin, which later became unaffordable for many.
Age is another key demographic factor, and the millennial generation’s pent-up demand continues to be a driving force behind the rise in home purchases. Despite the challenges of the past few years, millennials who have longed to become homeowners are now entering the market in greater numbers, as more properties become available.
Rising Inventory: A Sign of Stabilization
A key factor contributing to the market’s stabilization is the growth of housing inventory over the last year. The pandemic had a significant impact on the availability of homes, with sellers hesitant to list properties due to COVID-19 restrictions and, later, higher mortgage rates.
Some homeowners, particularly those upgrading to larger homes, found it financially challenging to sell and take on higher mortgages. Others, however, simply chose to wait for a more favorable market.
Although the latest Realtor.com report shows that inventory remains down by 23.2% compared to pre-pandemic levels, we are seeing an upward trend. For instance, new listings have been rising since last year, with a 5.7% year-over-year increase for the four weeks ending October 6.
As of September 2024, some states have even surpassed their pre-pandemic inventory levels, including Tennessee, Texas, and Idaho, with others, like Washington, close behind.
Vulnerabilities in Certain Regions
However, not all regions are showing positive signs. For example, some areas, particularly those affected by extreme weather, have seen inventory spikes not because of market recovery, but due to homeowners trying to offload damaged properties they can’t afford to repair.
For instance, regions like Florida and North Carolina, hit by hurricanes, have experienced increases in home listings, but these may reflect a response to climate-related challenges rather than market health.
Opportunities for Investors
Investors should be discerning when choosing markets, focusing on regions where inventory is growing due to increased home construction rather than climate-related distress. States like Idaho, Utah, North Carolina, and Texas, which are building new homes, offer potential, though caution is needed in areas prone to natural disasters.
The Midwest and Northeast, meanwhile, still face significant challenges in recovering to normal market conditions. These regions have lower rates of new construction, meaning inventory remains scarce, which could present both opportunities and difficulties for investors.
The Bottom Line
The U.S. housing market is showing signs of recovery, but the situation remains complex and varies by region. Interest rates play an essential role in unlocking the market, but investors should also consider other critical factors, such as homebuilding trends, climate risks, and government policies. While the market is heading in the right direction, it’s crucial to examine regional differences carefully before making investment decisions.
In the previous post: “Is Now a Better Time to Invest in Real Estate Debt or Equity?“
Compare listings
ComparePlease enter your username or email address. You will receive a link to create a new password via email.