Single-Family Homes Are Dominating Apartments in Rent Growth

The Rise of Single-Family Rental Growth

A recent Zillow study reveals that single-family rental (SFR) homes are significantly outpacing apartment rent growth. In December 2024, SFRs commanded a 20% premium over multifamily rentals, marking a significant shift in rental market dynamics. Zillow’s rental market report analyzed the 50 largest U.S. metro areas, highlighting key trends:

  • The typical asking rent for a single-family home in December was $2,174/month, reflecting a 4.4% annual increase and a 40.6% increase since the pandemic.
  • Apartment rents averaged $1,812/month, up 2.4% year-over-year and 26.2% higher than pre-pandemic levels.
  • Rental concessions are now being offered on 40% of properties listed on Zillow.
  • For-sale housing inventory is recovering but remains 25% below pre-pandemic levels.

City-Level Rental Discrepancies

The largest rent gaps between SFRs and apartments are seen in cities with high single-family demand:

  • Salt Lake City: SFRs are 59% more expensive than multifamily rentals.
  • Detroit: The gap is the smallest at 9%.
  • Pittsburgh: With a surge in single-family home construction, the gap is 14%.

In December, rents fell year-over-year in three metro areas:

  • Denver (-1.3%)
  • Austin (-0.5%)
  • San Antonio (-0.5%)

However, rents rose in 47 of the 50 largest metro areas, with the highest annual increases in:

  • Hartford, CT (+7.9%)
  • Cleveland, OH (+7.0%)
  • Richmond, VA (+6.5%)
  • Providence, RI (+6.2%)
  • Chicago, IL (+5.8%)

Why Single-Family Rentals Are Surging

The growing demand for SFRs is largely due to supply constraints. Zillow’s Chief Economist Skylar Olsen explains:

“More multifamily units are hitting the market than at any time in the past 50 years, but detached homes aren’t seeing the same construction boom. Millennials, facing high mortgage rates and down payments, are opting to rent single-family homes rather than buy.”

With large institutional investors entering the market, demand for SFRs is being further fueled.

The Multifamily Concession Trend

The surge in multifamily construction has led to a record-high number of rental concessions, such as free rent or waived fees, as landlords compete for tenants. Zillow’s Consumer Housing Trends Report notes a significant demographic shift—renters’ median age has increased from 33 in 2021 to 42 in 2024. This extended renting period has contributed to the slowdown in single-family home construction, while multifamily supply has increased significantly.

Institutional Investors and the Build-to-Rent Boom

Wall Street firms like Blackstone, Invitation Homes, and Pretium Partners are expanding their build-to-rent (BTR) portfolios, further driving rent growth in the SFR sector. The share of build-to-rent housing starts doubled from 5% in 2021 to 10% in 2023, according to National Association of Realtors data.

However, corporate landlords are facing increased scrutiny. In 2024, Invitation Homes paid $48 million to the Federal Trade Commission over unfair eviction practices and deceptive rental pricing. Larger landlords have also been linked to higher eviction rates.

Investing in Single-Family Rentals vs. Multifamily Units in 2025

Deciding between investing in single-family rentals or multifamily units depends on factors such as scalability, risk tolerance, appreciation potential, financing, and tenant turnover.

Key Considerations:

  1. Scalability
  • Multifamily: Easier to scale quickly due to multiple units in one location.
  • Single-Family: Slower to scale but potentially more stable long-term.
  1. Risk Management
  • Multifamily: Reduced risk—vacancies in one unit do not affect total cash flow significantly.
  • Single-Family: Vacancy risk is higher, but long-term tenants may be more reliable.
  1. Appreciation Potential
  • Multifamily: Investors can force appreciation by raising rents and improving operations.
  • Single-Family: Properties appreciate based on comparables (comps) in the market, often making resale value more predictable.
  1. Financing Options
  • Multifamily (5+ units): Requires commercial loans with 25-30% down payments.
  • Single-Family (1-4 units): Easier financing with FHA loans requiring just 3.5% down if owner-occupied.
  1. Tenant Turnover
  • Multifamily: Higher turnover, requiring frequent lease-ups.
  • Single-Family: Longer tenancies, reducing vacancy risks and leasing costs.

Conclusion: Where Should You Invest?

If your market is seeing an apartment boom with aggressive rent concessions, competing with institutional multifamily landlords may be difficult. In these areas, single-family rentals—particularly in well-located suburban neighborhoods—can provide more stable, long-term returns.

However, in markets with tight single-family inventory and rising demand for apartment living, multifamily investments may be a more scalable and recession-resistant option.

Regardless of your investment strategy, understanding local supply and demand dynamics will be crucial in making the right decision. The landscape is evolving, and investors who carefully assess market trends will find the best opportunities in 2025.

In the previous post: “Is Now a Better Time to Invest in Real Estate Debt or Equity?

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Single-Family Homes Are Dominating Apartments in Rent Growth

Has the U.S. Housing Market Finally Begun to Thaw After the Pandemic?

It seems like the housing market might be showing signs of life. According to a recent report from Redfin, pending home sales in early October have seen their largest year-over-year rise since 2021, with a 2% increase in the four weeks ending October 6.

This news is likely to be welcomed by real estate investors who have felt the market has offered limited opportunities over the past few years. However, it’s important to take a cautious approach—one promising statistic doesn’t necessarily indicate a broader trend.

Is the Housing Market Truly Recovering?

Let’s explore the different factors at play.

Interest Rate Reductions: A Critical Factor or a Red Herring?

The Redfin report links the surge in pending sales to the Federal Reserve’s much-anticipated rate cut announcement in mid-September. According to Redfin, this announcement prompted buyers to re-enter the market in late September, despite mortgage rates having already been falling for weeks before the cut.

This psychological boost is crucial. Although buyers were aware of the falling rates beforehand, many seemed to be waiting for a formal signal to act. This could be attributed to a lingering fixation on the ultra-low rates of 3% to 4% that buyers enjoyed before 2022.

Any rate cut announcement serves as a nudge for prospective buyers, making them feel that now might be the right time to purchase, even if mortgage rates had been decreasing already. In an unstable mortgage market, such announcements hold significant influence.

However, mortgage rates are just one piece of the puzzle when analyzing housing market performance. As noted by Investopedia, the real estate market is driven by four primary factors: interest rates, demographics, economic conditions, and government policies.

Demographics: Shaping the Market

During the pandemic, demographic shifts had a profound effect on U.S. real estate, with major population movements like the Sunbelt migration fueling booms in cities such as Phoenix and Austin, which later became unaffordable for many.

Age is another key demographic factor, and the millennial generation’s pent-up demand continues to be a driving force behind the rise in home purchases. Despite the challenges of the past few years, millennials who have longed to become homeowners are now entering the market in greater numbers, as more properties become available.

Rising Inventory: A Sign of Stabilization

A key factor contributing to the market’s stabilization is the growth of housing inventory over the last year. The pandemic had a significant impact on the availability of homes, with sellers hesitant to list properties due to COVID-19 restrictions and, later, higher mortgage rates.

Some homeowners, particularly those upgrading to larger homes, found it financially challenging to sell and take on higher mortgages. Others, however, simply chose to wait for a more favorable market.

Although the latest Realtor.com report shows that inventory remains down by 23.2% compared to pre-pandemic levels, we are seeing an upward trend. For instance, new listings have been rising since last year, with a 5.7% year-over-year increase for the four weeks ending October 6.

As of September 2024, some states have even surpassed their pre-pandemic inventory levels, including Tennessee, Texas, and Idaho, with others, like Washington, close behind.

Vulnerabilities in Certain Regions

However, not all regions are showing positive signs. For example, some areas, particularly those affected by extreme weather, have seen inventory spikes not because of market recovery, but due to homeowners trying to offload damaged properties they can’t afford to repair.

For instance, regions like Florida and North Carolina, hit by hurricanes, have experienced increases in home listings, but these may reflect a response to climate-related challenges rather than market health.

Opportunities for Investors

Investors should be discerning when choosing markets, focusing on regions where inventory is growing due to increased home construction rather than climate-related distress. States like Idaho, Utah, North Carolina, and Texas, which are building new homes, offer potential, though caution is needed in areas prone to natural disasters.

The Midwest and Northeast, meanwhile, still face significant challenges in recovering to normal market conditions. These regions have lower rates of new construction, meaning inventory remains scarce, which could present both opportunities and difficulties for investors.

The Bottom Line

The U.S. housing market is showing signs of recovery, but the situation remains complex and varies by region. Interest rates play an essential role in unlocking the market, but investors should also consider other critical factors, such as homebuilding trends, climate risks, and government policies. While the market is heading in the right direction, it’s crucial to examine regional differences carefully before making investment decisions.

In the previous post: “Is Now a Better Time to Invest in Real Estate Debt or Equity?

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