Are We Entering a ‘Landlord-Friendly’ Era?

A Changing Market Favoring Landlords

According to the Wall Street Journal, landlords could be heading into a more favorable real estate market. With mortgage rates remaining high and the supply of new construction slowing down, rental prices are expected to rise nationwide throughout 2025.

Lee Everett, head of research at multifamily firm Cortland, predicts that the market will soon shift from being renter-friendly to landlord-friendly. At the same time, persistent inflation may prevent the Federal Reserve from cutting interest rates anytime soon, further solidifying the demand for rentals.

Data from CoStar suggests that multifamily rents will see “meaningful growth” in the latter half of 2025 as demand outpaces supply, particularly in regions where new construction has slowed.

Construction Costs and Rental Price Growth

A significant unknown factor affecting future rent prices is the cost of construction. Policies surrounding trade tariffs and labor shortages could make building new housing more expensive, further reducing supply.

  • The National Association of Home Builders reports that 70% of U.S. building materials are imported from Canada and Mexico.
  • Undocumented labor accounts for roughly 13% of the U.S. construction workforce.

If construction remains limited, rental demand will continue rising, particularly in areas where supply has not kept up. Multifamily vacancy rates in the South are already below long-term averages, leading investment firms and REITs to aggressively purchase properties in the Sunbelt.

Gaia CEO Danny Fishman, who recently acquired three Sunbelt properties for his REIT, believes rent growth will return in the second half of 2025 and beyond, stating, “We are playing the wave.”

The Fastest Growing Rental Markets

Data from HUD and constructioncoverage.com highlights the areas experiencing the highest rent increases. Nationally, median rents are expected to rise 4.8% in 2025, but certain regions are seeing much sharper spikes:

  • Montana & Idaho: Rents projected to rise 20%+
  • Virginia: Up 11.6%
  • Tennessee: Up 10.7%
  • Hawaii: Up 9.2%
  • Bozeman, Montana: 37.4% increase—the highest in the country
  • Boise City, Idaho: 32.1% increase

A primary driver of these price jumps is the lack of available housing. In Montana, for example, 80% of mortgage holders have rates far below current levels, making them unwilling to sell. Additionally, housing growth (6.6%) has not kept pace with population growth (9.6%) over the past decade.

With a 14,000-unit housing shortage, it would take three years of non-stop construction to meet demand—and that’s without factoring in new residents moving in.

National Rent Trends for 2025

Using RealPage data, CRE Daily outlines key trends in the rental market for the year:

  • Strong Rent Growth: Chicago, Cincinnati, Indianapolis, Kansas City, Pittsburgh, and Virginia Beach
  • Steady Growth (3%-4%): Boston, San Francisco, Seattle
  • Moderate Growth: Baltimore, Philadelphia, Cleveland, Milwaukee
  • Slow Growth (1.5%-2.5%): Dallas, Houston, Las Vegas, Orlando, Miami
  • Below-Average Growth (<2%): Atlanta, Los Angeles, San Diego, Minneapolis
  • Flat or Negative Growth: Austin, Phoenix, San Antonio, Raleigh, Charlotte (due to apartment oversupply)

Final Thoughts: Is Now the Time to Invest?

With rising costs in interest rates, insurance, and property taxes, it might seem like the worst time to invest in real estate. However, for those with access to cash, this could be the ideal moment to buy and hold properties for future refinancing.

For small-scale landlords with limited funds, the strategy should be cautious. Overleveraging in hopes of future rental increases or interest rate cuts could be risky. Instead, the focus should be on acquiring properties that pay for themselves with minimal financial strain.

High interest rates mean that landlords are facing less competition from buyers, making it a good time to negotiate deals. Those struggling with rate increases may be more willing to sell at a discount.

In the previous post: “Is Now a Better Time to Invest in Real Estate Debt or Equity?

Join The Discussion

Are We Entering a ‘Landlord-Friendly’ Era?

Has the U.S. Housing Market Finally Begun to Thaw After the Pandemic?

It seems like the housing market might be showing signs of life. According to a recent report from Redfin, pending home sales in early October have seen their largest year-over-year rise since 2021, with a 2% increase in the four weeks ending October 6.

This news is likely to be welcomed by real estate investors who have felt the market has offered limited opportunities over the past few years. However, it’s important to take a cautious approach—one promising statistic doesn’t necessarily indicate a broader trend.

Is the Housing Market Truly Recovering?

Let’s explore the different factors at play.

Interest Rate Reductions: A Critical Factor or a Red Herring?

The Redfin report links the surge in pending sales to the Federal Reserve’s much-anticipated rate cut announcement in mid-September. According to Redfin, this announcement prompted buyers to re-enter the market in late September, despite mortgage rates having already been falling for weeks before the cut.

This psychological boost is crucial. Although buyers were aware of the falling rates beforehand, many seemed to be waiting for a formal signal to act. This could be attributed to a lingering fixation on the ultra-low rates of 3% to 4% that buyers enjoyed before 2022.

Any rate cut announcement serves as a nudge for prospective buyers, making them feel that now might be the right time to purchase, even if mortgage rates had been decreasing already. In an unstable mortgage market, such announcements hold significant influence.

However, mortgage rates are just one piece of the puzzle when analyzing housing market performance. As noted by Investopedia, the real estate market is driven by four primary factors: interest rates, demographics, economic conditions, and government policies.

Demographics: Shaping the Market

During the pandemic, demographic shifts had a profound effect on U.S. real estate, with major population movements like the Sunbelt migration fueling booms in cities such as Phoenix and Austin, which later became unaffordable for many.

Age is another key demographic factor, and the millennial generation’s pent-up demand continues to be a driving force behind the rise in home purchases. Despite the challenges of the past few years, millennials who have longed to become homeowners are now entering the market in greater numbers, as more properties become available.

Rising Inventory: A Sign of Stabilization

A key factor contributing to the market’s stabilization is the growth of housing inventory over the last year. The pandemic had a significant impact on the availability of homes, with sellers hesitant to list properties due to COVID-19 restrictions and, later, higher mortgage rates.

Some homeowners, particularly those upgrading to larger homes, found it financially challenging to sell and take on higher mortgages. Others, however, simply chose to wait for a more favorable market.

Although the latest Realtor.com report shows that inventory remains down by 23.2% compared to pre-pandemic levels, we are seeing an upward trend. For instance, new listings have been rising since last year, with a 5.7% year-over-year increase for the four weeks ending October 6.

As of September 2024, some states have even surpassed their pre-pandemic inventory levels, including Tennessee, Texas, and Idaho, with others, like Washington, close behind.

Vulnerabilities in Certain Regions

However, not all regions are showing positive signs. For example, some areas, particularly those affected by extreme weather, have seen inventory spikes not because of market recovery, but due to homeowners trying to offload damaged properties they can’t afford to repair.

For instance, regions like Florida and North Carolina, hit by hurricanes, have experienced increases in home listings, but these may reflect a response to climate-related challenges rather than market health.

Opportunities for Investors

Investors should be discerning when choosing markets, focusing on regions where inventory is growing due to increased home construction rather than climate-related distress. States like Idaho, Utah, North Carolina, and Texas, which are building new homes, offer potential, though caution is needed in areas prone to natural disasters.

The Midwest and Northeast, meanwhile, still face significant challenges in recovering to normal market conditions. These regions have lower rates of new construction, meaning inventory remains scarce, which could present both opportunities and difficulties for investors.

The Bottom Line

The U.S. housing market is showing signs of recovery, but the situation remains complex and varies by region. Interest rates play an essential role in unlocking the market, but investors should also consider other critical factors, such as homebuilding trends, climate risks, and government policies. While the market is heading in the right direction, it’s crucial to examine regional differences carefully before making investment decisions.

In the previous post: “Is Now a Better Time to Invest in Real Estate Debt or Equity?

Join The Discussion

Compare listings

Compare